New Year's Resolutions Are So Last Century!

Today and for the next few weeks you can look most anywhere and find out about New Year's Resolutions. This is the time when we take a good look at the past and plan for a better future. And if you're interested in how to make them, how to keep them, or the purpose or history of New Year's Resolutions, there are literally hundreds of thousands of resources at your disposal. This is not one of them.

This writing serves notice that New Year's Resolutions are passé. New Year's Resolutions were implemented in a time when everyone moved at a much slower pace and change was not as ubiquitous as it is today. Simply put, people looked at New Year's Day as the day when all things could start over, hopefully for the better.

People spent more time in the process of living in days past and they were more dependent on circumstances. Farmers woke before dawn and worked until the sun set and still all their efforts could be thwarted by poor weather or other uncontrollable circumstances. There was no time to plan change nor was there much thought of it. When you were born on a farm you were likely to be a farmer.

Today we can change almost overnight. A young boy born on a farm has the choice to become anything he chooses, including being a farmer. And he can do so quickly. Access to information has provided these options.

But options are what often keep us stymied. We have so many choices in life we often find ourselves as kids in the candy store. Mesmerized by the wonderful choices, we stand still and look up 365 days later only to find we didn't even reach for one. We never chose because the choices were too great.

Unfortunately time chooses for us. Just as our parents would soon whisk us out of the candy store without our favorite candy, time pushes us to a new year without our having chosen how we wish to spend it.

We fail to choose what we want for our lives because there are too many choices. We see what we want but quickly see something else, only to be distracted again. In the end we become confused and a confused mind does nothing.

Which brings us back to why New Year's Resolutions are so last century. Today we move at such a rapid pace and we are faced with so many options, we must resolve and choose more strategically. This means we must resolve regularly. A year is too long a time to wait.

And besides, we are exposed to so much each day that what we think we want for our lives this year on January 1 may become obsolete by January 15th. Of course our desire may wane as well. It's best to keep things short-term.

This year, resolve to choose monthly, weekly, or even daily goals to achieve. Long-term goals have their place and should be a part of the destination of your short-term goals, but don't be so locked into them that you find them obsolete before you even get started. Just because everyone else recognizes January 1 as New Year's Day doesn't mean it is the only day to start anew. A new year for you can begin any day.


Fired with Enthusiasm!

I recently spoke to the Greater Women's Business Council (Georgia, North Carolina, and South Carolina) about how to find enthusiasm in any situation. So many people enjoyed the program I thought I would put a recording of the session here (CLICK HERE) for you to listen to. If you'd like a FREE Download email me Glen@GlenGould.net. Enjoy!


Are You Willingly Giving Away Your Freedom?

As we celebrate our nation's 233rd birthday this July 4, it is important to remember that our freedom came at a heavy price.  Men and women who personally sacrificed and continue to sacrifice to provide us with liberty should be thanked and remembered in reflective thought and prayer.  We are truly blessed to live in this most favored nation.

Yet every day we continue to sacrifice the freedom we have been so graciously provided.  While each day we debate how current or past political climes have diminished our freedom, it is not the purpose of this writing.  It is time to take a serious look at our individual freedom and how we willingly give it away when we become dependent upon a job.  According to a recent article Why Americans hate their jobs, "A majority of Americans now say they are unhappy at work." (The Week January 7, 2010)

The greatest loss of freedom in America happens on Monday morning.  Millions of people climb into their cars and funnel into the rat race.  There they fight and struggle to maintain a lifestyle they have built based on the income provided by the job they have selected. Whether by ignorance, influence, or indifference, most employees have built an invisible yet totally effective cage they now live in.  They are imprisoned by their jobs, trapped by the need to provide for a family and maintain a lifestyle.

The idea that each person is free is long forgotten.  Each week many will fear the loss of "their job" not realizing it isn't theirs, it belongs to the employer and he or she has full control over who will own "their job".  Sadly, many will find that even their employer has little or no control over who will stay and who will go as companies we never imagined would go out of business disappear from the landscape.  Circuit City went from good to great to gone leaving thousands unemployed.

There is hope.  We still enjoy individual freedom in this country and we should exercise our freedom with great vigor.  We are free to choose where and if we will work and we're free to create our own work should we choose.  Here are four steps to ensure you maintain your freedom:

  1. Find your passion.  What is it that you were uniquely designed to do?  Many will have to spend hours sifting through the years of work they have done for the money to get to the essence of who they really are.  Everyone has a purpose.  What is yours?
  2. Remember that you are the CEO of your own personal services corporation.  You have the option to choose to sell your services to one client (your employer) or to open up your own shop to serve many.  Entrepreneurship is the single greatest tool to ensure independence.  The first step is to realize that you are already in business for yourself.  Who do you choose as your customer?
  3. Examine your current line of work to find an opportunity.  While you may not believe your current work is your passion, there is likely a good reason you chose to work in the field you are in.  Is there a place where your passion and your experience intersect?  That's where opportunity lies!
  4. Exercise your freedom.  Don't remain trapped by the current situation.  Think of the countless hours you likely waste each week that could be put to good use developing your own business that will provide added income, opportunity, and freedom.

Every person in the United States (the world for that matter) should approach his or her work as a business owner.  How well are you using the resources you currently possess?  Everyone has time, talent, knowledge, experience, expertise, passion, and property they can leverage to create greater value for their customer(s).  That may mean becoming more valuable at your current job or opening a small business to serve others.

Honor the sacrifice made on your behalf by those men and women who provided you with freedom by approaching your work as a business owner.  When you work at a job for one employer, give it your very best.  No one ever created a better life by giving it anything less.  You made the choice to work where you work.  Remember that you are selling your services to your employer. You receive both money and experience as payment for your services.  Learn how to do your work better than before and your services will be more valuable to your current employer, future employers, and future clients.

Treat your work as a business, and treat your business as an opportunity.  Entrepreneurship is the greatest exercise of freedom.


What Business Are You Really In?

Many people think that the automobile brought on the death of the buggy whip manufacturer. Not true!

Buggy whip manufacturing still exists today. But it's safe to say the market for buggy whips isn't what it used to be.

Many people believed the internet would be the end of printed newspapers. Again, not true. Many fine newspapers still exist, although they are under increased pressure.

What do buggy whip manufacturers, newspapers, and your business all have in common?

They all must understand the business they are in.

Some argue that buggy whip manufacturers could have survived and thrived if they had noticed the changes and responded more quickly. But if they continued to believe they were in the buggy whip business they never could. The only way they could have made the transition would have been if they knew they were in the transportation initiation business.  A buggy whip initiated the motion of the horse and buggy.

Buggy whip manufacturers are not needed unless you want to initiate transportation via horse and buggy. For buggy whip manufacturers to truly survive they would have needed to fundamentally change their focus of manufacturing to starters for internal combustion engines.   This would have resulted in a new target market for their products.  Nonetheless, buggy whip manufacturers could have survived had they focused on their core business of transportation initiation.

Newspapers are not needed without advertisers (with all apologies to fine reporting and information dispersion).  Newspapers are more likely to survive and transition with the times because they recognize they are in the business of aggregating audiences for advertisers. The delivery of news and information is a by-product of the need to bring audiences together for advertisers.

According to Peter Drucker, "The purpose of a business is to create and keep a customer."  I would argue that is only partially true.  The actual purpose of a business is to create and keep the right customers.  While newspapers create subscribers who are customers, they would be hard pressed to survive on subscribers alone.  They bring together two groups of customers to create a value.  Subscribers receive value from the information from the publication.  The advertisers receive value from the exposure to the subscribers who are likely candidates for their products and services.

Regardless of the eventual outcome of the changes in the newspaper business, it is safe to say that many will survive and transition to a new model because they understand the business they are really in, aggregating an audience for advertisers.  The subscriber base is essential to the advertisers and monetizing it is an added bonus.

What about your business?  Are there ways to increase the value you bring to your "right customers" that would increase your business value? What is the real purpose of your business?  Who are your "right customers"?

By answering these questions you can answer the ultimate question, "What business am I really in?" When you identify this core fact you'll be in a position to dominate your marketplace.


Who Wants To Be A Millionaire? Ask The Million Dollar Question

Asking questions skillfully and listening carefully can improve your networking and sales success.  When you learn to ask The Million Dollar Question you can super-charge your results.

It’s called The Million Dollar Question because it can literally make you a millionaire.  People from all walks of life find this one question to be so different from anything they have ever learned that they just can’t stop talking about the impact it has on their careers.

The Million Dollar Question cannot be asked as a stand alone question.  It is used in the context of a conversation and only after a considerable amount of questioning skillfully and listening carefully.  As your conversation continues, ask the person you're speaking with for their card and be ready to write notes on the back as you ask questions.  Genuine interest is required to use the question wisely.

So what’s The Million Dollar Question?

“I’m in the public quite a bit, tell me (insert name), in the course of my day, how will I recognize a good prospect for you if I see one?  (Yes, WOW is an appropriate response right now!)

You see, most people are so busy thinking about themselves and how they will benefit from this relationship that they fail to recognize that it is NOT about them, it is about the person they’re in front of.  The person you are talking to will hesitate at first because this kind of question is so rarely asked.  It shows you truly are interested in them.

Often people who are asked this question appear puzzled at first since they rarely come in contact with people who are genuinely interested in helping them.  Do not despair.  As you build your skill asking questions and listening to answers you’ll become adept at discovering ideal clients and prospects for the people you meet too.

Clearly you can see the benefit of asking The Million Dollar Question but remember that you must take care to record what you’ve learned.  Be certain to record what you’ve learned about the person you just met on the business card you asked for earlier.  While you don’t want to promise that you’ll be on the lookout for referrals, you will have implied that you are.  And subconsciously your mind will go to work seeking a solution.

That’s it.  While it seems simple it is rarely done and rarer still are those who do it regularly.  If you do you will stand out from the crowd, be known as a caring connector, and people and resources will magically appear in your life.