Choose Your Ideal Client Worksheet

Description

What is an “ideal client”?

An ideal client is a representation (or avatar) of the type of client you’d like to attract. It will have the characteristics and personalities of the person you’d like to serve and whom you or your products and services are designed for.

Choosing an ideal client is important because, while all clients won’t necessarily fit the model, having a target makes it more likely to attract better clients than not having a target at all.

What’s more, this will drive your marketing, service offerings, sales processes, customer service structure, billing and cash flow.  Virtually every decision you’ll make about your business will ultimately reflect your ideal client.

To start, you should know your Purpose Call. If you haven’t engaged in this process, do it now. You must identify who and what you are all about. Who is it that you wish to be?

While you can do this on your own, your Purpose Call Worksheet will help you identify your Purpose Call, and this will drive your decisions about your business and ideal client.

The Purpose Call Worksheet is available at GlenGould.net

Once you have your Purpose Call it will be valuable to write it below as the foundation of your Ideal Client Worksheet.