People Shouldn't Have To Dig To Find The Value You Bring

It's #ThrowbackThursday and I was wondering, "Who started Throwback Thursday anyway?" So I thought I'd look it up. According to Wikipedia, Sports Illustrated attributes the original Throwback Thursday to a blog called Nice Kicks. In 2006 they began the ritual of posting pictures of old basketball sneakers on Thursdays and it somehow stuck.

It did more than stick, it took off. Now, people around the world know to post old, nostalgic pictures and quotes on #ThrowbackThursday.

But here's the thing. I can find a website called but I don't really see them taking credit for #ThrowbackThursday. Maybe I didn't dig too deeply, but it would seem to me if you were responsible for changing the lives of so many people in a somewhat positive way, you'd want people to know about it.

Maybe I'm on the wrong site. Maybe the site doesn't exist any longer. Or maybe, just maybe, Wikipedia and Sports Illustrated have it wrong. Fact is, with a movement like this, who really knows who started it and perhaps no one really cares either.

But it brings up a good point. If you are fortunate enough to start a movement, even if you perhaps borrowed it from someone else, you'll need to be certain to let people know about it, especially if a credible source is doing everything they can to credit you for it.

If you build a better mousetrap it doesn't matter if no one knows about it except for the one poor mouse who finds it unexpectedly. And just think of all the people who could be helped by your product or service that won't know about it if you don't tell them.

#ThrowbackThursday is a great example of how something can take off. It has no built-in ideal customer or constituency that receives value from it and yet so many do. But, it has no owner either (that I can tell).

Remember, people shouldn't have to dig too deeply to find the thing or things you've done to improve the lives of people you serve. If you launch something special (like your business), make certain to retain ownership, tell everyone you can about it, and have a way for them to share it with their circle. Then, maybe, you'll have your own cultural phenomenon and hashtag.

What Business People Can Learn From Global Running Day

Did you know today is Global Running Day? Unless you are a runner or someone close to a runner, probably not. And that's a really important principle to understand when you think about your business.

My son and I are runners. Early morning runners actually. Five days a week,  between 5 am and 6 am, we get up and run (hence the goofy reflective vests).

And, since we're runners, we know about Global Running Day (the first Wednesday in June each year). And since we know, if you know us, you know too.

How does this apply to your business? When something is familiar to us, something as familiar as our business, we begin to think everyone knows about it and likes it as much as we do. After all, how could they not know about the wonderful products and services we supply that change peoples lives for the better?

Then, the inevitable happens. We talk to a friend (or worse yet, a relative) who purchased a product or service that we provide from one of our competitors. How could this happen? And it happens all the time.

I had a full-time consulting job in a different industry during the beginning of our dry cleaning pick up and delivery service.  My boss did dry cleaning virtually every week. But she never used our service.  She knew me, knew my family, cared about us, and even knew about our service but she never used us. Why?

I can only guess but it is an educated one. I think perhaps she unconsciously didn't want the business to do too well because she knew I'd leave and go to the dry cleaning service full time (and I did).

You see, people do or don't do business with people for a number of different reasons that are all their own. But, and here's where Global Running Day applies, they will almost always do business with people they feel are like them. And they'll know about businesses that are in their opinion "like them" because we're always on the lookout for something that says, "Hey, that's just like me!"

Better still, once people find something "just like them" they'll tell all their friends who are "just like them." But only if you ask them to do so. (By the way, if you're one of our clients, please let your friends an colleagues know about our service, they'll thank you for it and we will too!)

So yes, today is Global Running Day and now you know, for better or worse. But you also know how something that may or may not matter to you can become something very important to your circle. It only needs to be important to someone like you and soon it will be known by you too.

What Really Matters In Success

Nearly a half-century ago, I was told, "It's what you know that matters, so learn all you can." And I did (well, at least until I was in high school).

When I started my career in sales, I was told, "It's who you know that matters, so meet as many people as you can." And I did (although I didn't' really care much about who I met).

Sometime in my thirties, I was told, "No, It's not who you know, but more importantly, who the people you know happen to know. Get to the second level of the relationship." So I did, I met people who knew people I knew. This was my first clue.

Then, later in life, I was told, "Look, it doesn't matter who you know, what really matters is who knows you. You've got to get people to know you." So I did. I self-promoted and got people to know me. This was my second clue.

But then I was told, "Look, it's really not about any one thing. It's about everything. It's about what you know, who you know, who the people you know happen to know, and who knows you. That's the secret to success." So I put it all together. I focused on all of it.

And I came to realize, what really matters is what you do with what you know, who you know, who the people you know happen to know, and who knows you.

It's all about action. It's all about execution. The clues were, "take some action".

It really doesn't matter if you're the smartest, best connected, best connector, and the best known. If you do nothing, you'll get nothing.

And those who know little, know only a few, and have only a few know them but take action will lap you over and over.

You've got to take action with and on the assets you have.

That's what really matters in success.


You're Getting To That Age

Over the past few weeks, I've noticed a lot of my contemporaries are experiencing illnesses and death in their families. Sadly, we've all lost loved ones but recently it just seems more prevalent. Last Sunday I got an early morning text and had a phone call with a dear friend whose wife was diagnosed with inoperable brain cancer. It all seems to be happening so fast. While I'm no poet, after that call I wrote these words. I've hesitated to post it but, well, I'm getting to that age.


You’re getting to that age
I can look and see
That for the very first time
You see the look from me

You’re getting to that age
When everything is new
And everything is interesting
There’s just so much to do

You’re getting to that age
When you’ll try anything
They tell you that you’re tone deaf
So what? You want to sing

You’re getting to that age
Where right and wrong will matter
But oftentimes you see the signs
And it’s just a lot of chatter

You’re getting to that age
The hard things now seem easy
You can’t understand
When others don’t find life breezy

You’re getting to that age
You’ve worked your way on up
You’ve learned to scrape, to love the grind
They say you have good luck

You’re getting to that age
When a surprise isn’t always good
You lose a job, you lose a friend
You don’t do what you should

You’re getting to that age
When time just flies on by
It seems like only yesterday
It goes by in a blink of an eye

You’re getting to that age
Where friends of friends are sick
Focus on your health
That should do the trick

You’re getting to that age
Your contemporaries are dying
There’s still time to do what you want to
It’s the lie you keep on lying

You’re getting to that age
Now, it is your time too
Your friends and family gather round
But really there’s only you

Before for you find yourself at that age
Stop a moment and think
Is this really what I wanted to do
Before my body sinks

Before for you find yourself at that age
Give it one more go
Do that which you wanted to
Stop telling yourself no

You’ve gotten to that age
A decision must be made
Will you break away from the crowd
Or drink someone else’s kool-aid?

Cause life can really beat you up
It can really suck
Or it can be your greatest dream
I wish for you good luck



The Finish Line

Being tired at any task can often be traced back to a lack of meaning in the task. Whether you're tired at work or after a workout, new found energy can be found near the finish line, so long as you know where it is and why it is important.